The Ultimate Pre-Launch Checklist for Indie Apps

A solid pre-launch can make the difference between crickets and momentum. Before you announce your app, run through this list:

  • ✅ Create a clear, single-sentence value proposition.
  • ✅ Build a simple, mobile-friendly landing page.
  • ✅ Add analytics (Plausible, PostHog, or Simple Analytics).
  • ✅ Prepare your announcement post for Product Hunt or Reddit.
  • ✅ Collect early emails for launch day.

Once you’ve launched, focus on conversations, not numbers. Talk to every user and turn insights into fixes and improvements.

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Get feedback on your own app

IndieAppCircle is a peer-to-peer testing circle: test other indie apps to earn credits, then spend them to get real testers on your own.